Holy Grail Ceramics
Marketing

Growing your business can be difficult. Holy Grail Ceramics wants to help make that process a little easier for you. We know dealing with marketing companies is a pain and they don’t understand our industry so you end up dumping all this money on a program that just doesn’t work and you’re left with a handful of empty promises. We have joined forces with some of the best marketing talent in the industry and worked with them to provide ceramic coating, PPF and detailing specific marketing on both Google and Facebook. The best part is you don’t have to be an authorized installer to benefit from our marketing program! If you are an HGC installer, the account setup fee is waived!

Here are some things that most marketing companies won’t tell you:

1

No one can promise any results with marketing. We do our job as best as we can but no one can make someone fill out the form and come spend money.

2

When generating leads no one can promise 100% accurate information every single time. There’s no way to force someone to put the correct phone number in or even answer when you call. We do our best to weed out fake accounts and old information, however, there are no guarantees that someone won’t put a fake information in or respond to calls, text messages and email.

3

It’s a learning process. When you set up your first marketing account with us, not only do we have to learn about the people in your area, the marketing platform software also has to learn. This process generally takes 3 months, that is why we require a 4 month contract with all marketing programs. Its not for us to create revenue, it’s for you to start getting the results from the marketing campaign.

4

There is no “proprietary algorithm” that anyone can use to generate leads in marketing. That’s just a fancy sales term that has been invented to tell you that they put work in to customize your campaign as best as they know how to your market and potential customer.

5

Leads take work. DO NOT expect to put one call in and close every lead. Sometimes it take 5-10 calls to get through, sometimes it takes 3-6 months to actually land the job and sometimes they don’t ever respond. That’s why we have a guide that outlines the process we recommend so you can easily follow our guide to get the best results possible from the leads you receive.

6

It’s our job to provide the leads, its YOUR job to close the deal. We work hard to make sure that you get a solid shot at growing your business but at the end of the day it’s up to you to close the deal.

7

Marketing is a numbers game – on average, you can expect to close approx. 3%-5% of the leads you get. That number does go up or down depending on the circumstances, however, it’s all about the numbers. Produce more leads, get more contacts, put in more calls, close more jobs.

8

There are no guarantees on the number of leads you will get. Those who “guarantee” a certain number of leads are actually removing filters to get more volume instead of better leads. For example, they will increase the geographical radius and get leads that are up to 3-4 hours away from you.

The marketing team at HGC does their best to provide you with leads that are:

1

Actually in your area

2

Meet the appropriate demographics we have established over years of research

We have joined forces with some of the best marketing talent in the industry and worked with them to provide ceramic coating, PPF and detailing specific marketing on both Google and Facebook. The best part is you don’t have to be an authorized installer to benefit from our marketing program! If you are an HGC installer, the account setup fee is waived! We have several tiers available to choose from so you can pick the one that fits your situation or we can custom blend one for you!

Description Price Tier Name
Light Marketing Package This tier is for those who are wanting to generate more leads for ceramic coating customers. On average you will receive 15-30 leads with a name, email, phone number and vehicle information. This information will be sent directly to you via email and text through our automated system. That means you get the lead as soon as they click submit. This tier is focused on facebook marketing only and creates a great brand awareness $500 - $1000
Intermediate Marketing
Package
This budget is split with the majority going to Google ads and is adjusted based on where we feel the most results are coming from. Following up with leads at this tier is a full time job. $1500 - $2500
Pro Marketing package This budget is for big shops with high population density who want to stay as busy as possible and grow as much as possible. The budget is dynamically split between google and facebook to provide the best results. Following up with leads at this tier is a full time job. $3000+